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'ride Along' Wins At Box Office Over Martin Luther King Day Weekend

On the set: movies and TV Its audience was 50% African American and 30% Hispanic. The movie benefited from good timing, said Nikki Rocco, president of distribution at Universal Pictures. When we were setting up the release days for movies after the holidays, it just looked like the perfect time to release an urban comedy. Although it received lackluster reviews, Ride Along was well received by those who saw it, evidenced by a grade of A from the audience polling firm CinemaScore. The Comcast Corp. -owned studio is enjoying a solid start to the new year. The studios Lone Survivor last weeks best performer also surpassed expectations, in part by attracting a diverse crowd. Just 48% of those who bought tickets click were white.
More http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-ride-along-wins-weekend-20140120,0,2557882.story

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